Wednesday, August 6, 2008

Virtual Wallet Update

Last night I ranted about how PNC introduced its new banking product called Virtual Wallet via a TV commercial blitz but failed to have any connecting search results on Google.

Just out of curiousity, I went back to Google just now and guess what? The top (and only) sponsored link is for PNC's Virtual Wallet, and it looks like they have developed a landing site for the product. This landing site still does not show up in organic results however. And if you go to this landing site, you'll also find that it doesn't have the same setup as PNC's regular site, which may confuse some people.

Let's see how this marketing plan plays out...

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