Last night I ranted about how PNC introduced its new banking product called Virtual Wallet via a TV commercial blitz but failed to have any connecting search results on Google.
Just out of curiousity, I went back to Google just now and guess what? The top (and only) sponsored link is for PNC's Virtual Wallet, and it looks like they have developed a landing site for the product. This landing site still does not show up in organic results however. And if you go to this landing site, you'll also find that it doesn't have the same setup as PNC's regular site, which may confuse some people.
Let's see how this marketing plan plays out...
Showing posts with label PNC Bank. Show all posts
Showing posts with label PNC Bank. Show all posts
Wednesday, August 6, 2008
Tuesday, August 5, 2008
Virtual Wallet: Virtual Marketing Flop
A few months ago an acquaintace of mine who works at a PNC Bank branch tipped me off to a new service that PNC would be offering this summer. She dubbed it "Virtual Wallet". It sounded like a nifty tool when she explained it, which allows people to easily and instantly transfer money back and forth between various personal accounts. Good idea, though quite frankly after a while I forgot about it.
Until yesterday. I saw a commercial (two actually) for PNC's Virtual Wallet. I suppose this is their big summer product launch.
So after seeing the commercial, just out of curiousity, I went online to look up Virtual Wallet on Google. And whadya know-- no relevant results! How does that happen? In fact all of the results for Virtual Wallet were so weak they weren't even remotely connected to PNC. If that were me I would have made sure to have paid search and organic search all lined up before this launch. Even if it leads to informational pages announcing that the service would be coming soon. Instead, it led me to a virtual dead zone in terms of sales and marketing. I was a curious prospective client but couldn't find virtually anything on the subject. As they say on the baseball diamond-- "whiff".
So after that I went to PNC Bank's site and nowhere on their site could I find anything about Virtual Wallet, even when doing a search on their own site. Whiff again.
Maybe I'm missing something here. Maybe it's supposed to be a teaser. But it sure seems to me like the Virtual Wallet marketing campaign is not on the money...
Until yesterday. I saw a commercial (two actually) for PNC's Virtual Wallet. I suppose this is their big summer product launch.
So after seeing the commercial, just out of curiousity, I went online to look up Virtual Wallet on Google. And whadya know-- no relevant results! How does that happen? In fact all of the results for Virtual Wallet were so weak they weren't even remotely connected to PNC. If that were me I would have made sure to have paid search and organic search all lined up before this launch. Even if it leads to informational pages announcing that the service would be coming soon. Instead, it led me to a virtual dead zone in terms of sales and marketing. I was a curious prospective client but couldn't find virtually anything on the subject. As they say on the baseball diamond-- "whiff".
So after that I went to PNC Bank's site and nowhere on their site could I find anything about Virtual Wallet, even when doing a search on their own site. Whiff again.
Maybe I'm missing something here. Maybe it's supposed to be a teaser. But it sure seems to me like the Virtual Wallet marketing campaign is not on the money...
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