Sunday, June 8, 2008

Commercial Suggestion for Cell Phone Companies

I see cell phone companies often bragging in their commercials about how they provide better reception than their competitors.

"More Bars in More Places" (AT&T)
"Can You Hear Me Now?" (Verizon)
"Now, That's Better" (Sprint)

But how much more vague can you get? Not only that, but many of these commercials show a made-up scenario that is supposed to represent a real cell-phone situation, like AT&T's doofus on top of a ridge knocking on car windows trying to find his daughter because he didn't get the message from her that she was staying over a friend's house. It's lazy marketing.

Instead of all this cutesy stuff, here's my idea for a killer, sensible, and direct ad campaign...

If you're really the best wireless carrier, take comparable phones from each company to one spot, line them up on the screen, and simply show the reception on the phone to illustrate just how much better your reception is. Perhaps it's a field in the middle of Iowa where your company has four bars, the others have two or one. Or maybe it's in the lobby of a hotel in Walla Walla Washington, or on the 17th hole at Augusta National Golf Course.

To me, seeing the actual reception levels at various places like this is indisputable evidence that your company really is better than the others in providing a good signal. And it would be a lot less annoying than these other bogus characters they've developed.

But hey, that's just me.

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