Friday, June 13, 2008

Airlines: Where'd All the Good People Go?

We've all lamented that air travel has gone downhill every year. From price increases, to squeezing people into smaller seats, to long lines to get through security, to terrible flight delays, airlines have made traveling a nightmare. US Airways has certainly taken the lead in disappointing customers by charging $2 per soda. While I understand the need for businesses' need to make money, it just seems like with all of the highly intelligent, highly educated, and highly creative businesspeople in this world, somebody somewhere could have come up with a better plan than this.

Not only has this drawn a ton of negative publicity, but now this rule encourages travelers to bring their own soda on board and totally defeat the airline's purpose of offsetting the cost to transport the soda.

All of these rules and cost-cutting measures and confusing policies cannot possibly help benefit the airline industry. Hopefully one day some of the great businesspeople of this world will figure out a way to make traveling more enjoyable, more cost efficient, and less of a flea market inside the cabin. Or perhaps it's already happening with airlines such as Southwest, JetBlue, and their innovative brethren.

Instead of scaring away the good people who want to travel, it's time for the good people at the airlines to figure out ways to get other good people to love flying again.

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