Tuesday, November 27, 2007

Here's a New "Nuance Marketing Message" for Automakers

Dear Toyota, Honda, GM, Ford, Saturn, Kia, Hyundai, Rolls-Royce, Jeep, Mazda, et. al:

It is quite obvious to me that the marketing messages and positioning statements for cars are slowly shifting away from the major aspects of cars, such as reliability, safety, dependability, and the like. Instead, consumers are bombarded with ads that focus on the tiny nuances in each car model. To wit:

-Ford Focus ads feature their new Sync system that controls your phone, music, text messaging, hairstyles, body odor, and the like.
-Scion ads talk about their customization flexibility
-Various mini-van ads tout their space saving capabilities like fold-down seats
-Pontiac Aztek ads were noted for showing off the fact that you can camp out in the back
-And so on and so forth.

So here's my nuance marketing suggestion that I would like to see developed and marketed for a new car:

crevice-free cabins

That's right. I want a car that has ZERO crevices in it. No place for me to lose loose change. Nowhere for dirt to hide. No entrance for parking garage ticket stubs to get stuck. No way for my sunglasses to get lodged in between the seat and the door right when the sun's blaring in my eyes. Just a solid, complete mold of a cabin whereby nothing falls into the "abyss" never to be found again.

Now THERE'S a positioning statement you can hang your hat on. And not lose in the seat cusions.

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