My Dream Bridge

After sitting for a half hour at 9:00pm last night in traffic on the dreaded eastbound I-76 Schuylkill Expressway, and after seeing the effects of a major accident on I-295 South in Cherry Hill this morning, I would like to call on all inventors and engineers to develop an "instant bridge" that can be quickly erected to allow traffic to simply go over an accident or small construction zone with only minimal interruption in traffic flow, and no imposition on the work being done underneath. That way, everybody's happy and there is no major mess on the roadways.

Yes, that's my dream bridge. Are there any smart people out there who can make this dream come to life?!? Or if such a thing exists, can we please find a way to implement it?

Marketing vs. Car Accidents

Marketers spend millions (billions? trillions?) of dollars every year to essentially get your attention. I know this because I am personally responsible for a very tiny fraction of that amount spent.

And yet really all you need is a traffic accident to grab somebody's attention.

Every time I pass by an accident while on the road, people slow down to a crawl and gawk at what's going on on the side of the road. It's a "must-see" moment.

But put a fake accident in commercials like VW has tried doing recently, and people are totally repulsed. I don't know anybody who likes those ads... or most ads for that matter.

So how does a marketer get that traffic accident moment?

Sometimes it just happens by accident, I reckon.

All that planning and strategizing and money-spending goes completely ignored, while a quick, unplanned, violent mistake gets all the attention.

Drive safely.