Showing posts with label auto makers. Show all posts
Showing posts with label auto makers. Show all posts

Monday, March 9, 2009

Car Manufacturing: There's Gotta Be a Better Way

I don't proclaim to know much about the car manufacturing or sales industry, but one thing seems very peculiar to me... the dealership formula.

Even in good times, this concept doesn't make sense to me, and now in bad times it's even more confusing. Here's what I'm talking about:

You go to a dealer and they have hundreds, perhaps thousands of cars just sitting there in the lot. For starters, this seems like a tremendous expense in terms of maintaining inventory, paying for property and associated taxes, keeping the cars clean and safe, and even trying to match up the right car with the right person.

It seems to me that it would make more sense to have one central holding space for a large amount of cars (or even a produce-on-demand type system that would only produce cars when needed), and then the dealers themselves would have only a few dozen on their lot to use as test drive or showroom models. Then if somebody wanted a certain car the dealer would order it and ship it out (which seems to happen a lot anyway).

Again, the automobile industry is not my forte, but having cars just sit there for weeks/months on end doesn't make sense to me.

Who knows, maybe things will change... down the road...

Sunday, November 30, 2008

One Way Car Makers Could Go the Extra Mile

With the economy in the gutter, car sales have skidded, and automakers have begun to plead for government subsidies. It's an ugly scene out there.

That situation aside, I think that car makers should look at ways of going the extra mile to befriend consumers again. Sure, cars are safer now than ever, gas mileage is slowly improving, and the amenities inside of cars (can you say cupholders?) have increased. But perhaps it's the simple things that they're missing out on.

For instance, I just read an article in Consumer Reports about 12 things you should have in your car in case of a break down. The list they developed contains the following items: hazard triangles or flares, jumper cables, a flashlight, roadside-assistance membership, tow rope, duct tape, small shovel, bag of sand, windshield scraper, emergency blanket, and hand warmers. All simple things that people ideally should have in their cars, but how many of us really do bother to have all of it?

My feeling is that an auto maker or car dealer should set themselves apart and surprise buyers with a package containing all of these items upon purchase of a new car. Think about how little this entire package would cost (a couple hundred dollars at the very most), but how much goodwill they would be delivering to the new car buyer. Ultimately, it's a simple gesture but it shows they care about the driver.