Saturday, April 11, 2009

Sound of Music

Funny that the Philadelphia Inquirer should talk about Muzak in today's news. Just the other day I was thinking about the effect of music in stores.

Over the years I've noticed a variety of musical schemes in stores. Here's a random list of "musical thoughts and memories" off the top of my head:

-Buy Buy Baby in Cherry Hill: This is what got me thinking about this topic recently... Right now their current audience is people in their 20s and 30s. While there, they wisely played music that has been popular with this age group, with music from bands like U2, Coldplay, and so forth. This music could certainly make shoppers in this age bracket feel at ease since shopping for baby products can be a harrowing experience.

-Once while in Manchester, UK, I went into a trendy department store, went up the elevator, and when the doors opened I was right behind a DJ spinning techno tunes. This music was definitely tailored to its shoppers as the majority of them were young, hip, and college-aged.

-Though I haven't actually been into an Abercrombie & Fitch store in a while, I've often walked by their store and heard bass-thumping music blaring, apparently with the goal to get the shoppers' juices flowing while shopping.

-Starbucks plays jazzy, funky music and hawks the CDs at the front counter. I presume that this strategy has worked for them since they've been doing it for a while.

This is just a small sampling of the musical melodies that can affect shoppers' sense of spending while perusing a store. This is truly a marketing decision and the end result, undoubtedly, means putting shoppers at ease and help them feel more willing to spend money.

No comments: