Saturday, March 21, 2009

A Simple Way to Improve On-Hold Messages

If you've been stuck on hold waiting to talk to a customer service rep, you've undoubtedly been mentally numbed by patronizing pre-recorded sales pitches or rendered temporarily deaf by blaring muzak or told repeatedly that somebody will be with you in just a moment. One choice is worse than the next.

Couldn't this be a chance, instead, for the company to put the customer at ease?

With all the creative folks in this world, one would hope that a better option would be made available.

Here's one simple idea to start the brainstorming:

A selection of classic, clean comic bits such as Abbott & Costello's "Who's on First?" or virtually any Jerry Seinfeld clip or even a clip from the Cosby Show.

Let the customer get comfortable and have a laugh. Is that such a bad thing?

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