Tuesday, December 30, 2008

Desperate Times Call for Desperate Measures

This troubled economy has brought down many businesses, but one business it seems to have bolstered is the "going out of business" advertising shops of the world. Case in point:

Oskar Huber, a Philadelphia-area furniture store is reorganizing under Chapter 11 bankruptcy, meaning EVERYTHING MUST GO GO GO GO! (Sorry, I got a little caught up in the moment there. -Ed.)

The interesting thing is that since they announced this bankruptcy plan, it seems like the company has poured more attention on itself than ever before. For example, the Cherry Hill store has done all of the following to try and get people in the door:

-rented a billboard truck that simply drives around all day with a sign announcing to all passers-by the discounted furniture that is for sale
-paid a poor shlep or two to stand in front of the store by the roadside holding a sign (in gaudy neon pink and green no less), on wooden pole announcing said sales
-placing a portable stadium light in front of the store and pointing it right at the sign above the store front, presumably so drivers will notice it at night while driving by
-hanging shiny red and blue streamers up on the light poles in the parking lot, making it look like a used car dealership

And that's probably just a tip of the iceberg as far as Oskar Huber's going-out-of-business advertising goes. Which tells me that when things are going bad in the economy, riches can be made in the "going under" advertising business.

In other words, catch people when they're desperate and they'll toss all kinds of money around to undertake desperate measures...

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