Friday, June 19, 2009

Land Rover Ad Laughable

Had to laugh when I saw an ad for Land Rover while reading the Philadelphia Business Journal today.

Here is the advertisement's headline:

"75% of all the vehicles we've ever sold in this country are still on the road"

Alright, well that's relatively benign.


"Now that's a long-term investment."

Ok, I just bought a new car this week (full disclosure: NOT a Land Rover), and the minute I drove off the lot I literally chuckled to myself and said, "well I just lost 20% of my money in a matter of seconds." It's sad but true.

It is common knowledge that cars lose a huge percentage-- generally considered to be about 30% of their value-- in depreciation during the first year after purchase. So why would an advertiser try to pull the wool over our eyes and say that buying a Land Rover is "an investment?"

An investment, lest we forget, is supposed to be something that makes you money over time, not loses money. Cars are inherently not an investment. They get beat up and lose their luster compared to newer vehicles, thus they are not worth as much as when you buy them new.

Sorry Land Rover, you're not fooling anyone. Or at least you're not fooling 75% of us, but I guess somebody out there is buying your message.

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