Billboard Vacancies

Riding around, I'll often see a billboard that is unsold, and a message on it reading, "Your Ad Here" + a phone number to call to buy the ad space.

Just a thought-- you've got this massive square footage of unused sign space, can't we use it for something for the public good in the meantime? Perhaps a photo of a missing child on one half and your ad on the other half? Or maybe you donate the ad to a charity for a week at a time, until the space gets sold. Or display a work of art by a local artist. Something, anything.

Billboards are considered to be an eyesore by many people. Why not try to counter that opinion with an engaging message instead of just shamelessly self-promoting yourself? In the end, if potential clients see the great possibilities that a billboard can offer, they'll be more inclined to want to rent it. Plus, seeing a sign that essentially says "nobody else wants to place an ad here, why should you?" is not exactly all that enticing to a prospective customer.

In other words, let's see billboard companies get creative and put their Monet where their mouth is.