Monday, May 5, 2008

There's Little Reason to Like this Dicks's-Reebok Commercial


Not too long ago I sounded off about a fairly new obnoxious, annoying, stupid Volkswagen commercial, and found that fellow viewers overwhelmingly agreed that this commercial was one of the worst on TV.

While I can't top that argument, since I think it still IS the most annoying commercial on television, I think I found a close runner-up. This is the one by Dick's Sporting Goods, promoting Reebok sneakers, and features Chad Johnson, Matt Hasselbeck, Tory Holt, and Stacy Keibler. Click on the following link if you really wish to view this waste of ad money, entitled "Reasons".

For those of you who haven't seen it or don't wish to see it, the formula goes something like this... three football players bragging about their skills, one attractive actress clearly demonstrating her lack of acting skills, and one of the football players trying to dance and be funny while the other two laugh at him. I mean, it's quite possibly the most stereotypically bad commercial you could make, in my not-so-humble opinion.

Why? Well for starters, it is a scientifically proven fact that athletes can't act. It's also a scientifically proven fact that white guys get laughed at when they dance, which I know all too well :-) The joke's old. And when you mix in some poor writing and subpar acting by a real actress, you've got a recipe for changing the channel.

I'd just like to point out that, honestly, I really am a positive guy and I try not to focus on the negative, but when these types of advertisers hammer you over the head with the same bad commercial over and over and over, well, sometimes I just have to snap. That's not how marketing is done.

And those are my "Reasons" why this commercial must be put out to pasture.

2 comments:

Brandon said...

I think the very fact that you are referring to Stacy Keibler as an "accomplished actress" is indicative of itself. She's beautiful, for sure, but I think of her as a wrestling-turned-dancing-with-the-stars star. Well stated, though, as this commercial has consistently annoyed me as well.

Mike said...

Yes "accomplished actress" is very much a stretch for Stacy, although perhaps that does prove (if it was ever really doubted) that the WWF is all acting anyway! Hopefully she does something better to prove me wrong, otherwise she's just another pretty face who can't hack it as an actor...