One Gym, Two Gym, Old Gym, New Gym

Let's face it, there's a lot of competition for gyms, fitness centers, and other workout venues to attract new clients. People are eating more yet burning off fewer calories as they (we) sit behind desks most of the day. So anybody looking to get a workout in will likely consider joining a gym. But how do prospective customers know which one to attend? Well based on my experience with going to gyms (4 different ones in the past 5 years in fact), here are the main determining factors, as far as I can tell:

-Price
-Cleanliness
-Location
-Equipment quality
-Friendliness of staff members

Now consider this comparison, as I switch from my current gym to a new gym:

Old gym: costs twice as much as new gym, always has musty/sweaty gym smell, is located 5 minutes further from my house than new gym, equpiment is fair but noticeably used, the staff members there generally don't even acknowledge me, and even the temperature can get really warm inside during the summer and stay really cool in the winter making for a less pleasant workout.

Yet oddly enough, in some ways, I feel bad about leaving my current gym. I probably would have kept going there if this new gym (which really is new... it opened today) never opened, but when I see what a high-quality competitor has to offer, how can I pass up this new opportunity?

Just goes to show... as a business, you can't depend on maintaining the status quo and continue to please people.