Wednesday, May 9, 2007

Ads by GEICO: Enough is Enough

GEICO has really pushed full-throttle with an advertising blitz to encourage people to spend 15 minutes in the hope of saving 15% on auto insurance. Coincidentally, I'm hit with a GEICO ad 15 times a day on average, and, also coincidentally, I tune out these ads 15 times a day.

The gecko, the cavemen, the celebrities... ok, we get it. You guys have a million characters and will continue to pound the average consumer into submission until they request a quote. You win. Try having an all-around good company in an all-around good industry that people want to talk about and you won't need to spend millions on advertising. The word will spread itself.

But now that I think about it, State Farm, AllState, AIG and others are also flooding the airways with their commercials. Shame that when people get flooded out of their houses, the money doesn't exactly come pouring in.

Ok, I understand that insurance companies have helped build America to become a great country by minimizing risks caused by fires, weather, burglars, stray golf balls, etc., but there's got to be a better way to make money than squeezing dollars away from claimants when they're in need. Fortunately, I've never had to make a major claim, save for one minor fender bender which was not my fault, but I cannot imagine what people have to go through in order to get their money back when insurance companies either don't pay quickly, drag out lawsuits, pay less than they should, or don't cover a loss at all. I'm all for capitalism and businesses earning money, but people who pay for peace of mind should get it when they need it. 15 bucks lost should be 15 bucks paid. Plain and simple. Put that in an ad and smoke it.

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